Web3 · IDO Marketing
LayerAI (formerly CryptoGPT) is an Ethereum Layer-2 AI blockchain with native token $GPT. This is how we took their IDO from zero to $1B in TVL, 55,000 community members, and $40M daily trading volume post-listing.
LayerAI (formerly CryptoGPT) is an Ethereum Layer-2 blockchain designed specifically for AI applications. The $GPT token powers the ecosystem and was the subject of a major IDO campaign on DAO Maker and WePad launchpads. We were engaged to build the community, execute KOL marketing, and design the airdrop mechanics.
Four coordinated workstreams ran in parallel to drive registrations, community growth, and post-listing volume.
We deployed 50+ verified crypto KOLs across YouTube, Twitter/X, and Telegram. Each KOL received a tailored content brief covering LayerAI's AI-meets-blockchain narrative, tokenomics, and IDO mechanics. 150+ total posts reaching 2M+ combined audience.
We designed airdrop mechanics that tied token distribution to IDO registration — creating a direct incentive loop. Social tasks (follow, retweet, join Telegram) unlocked airdrop eligibility, which required IDO wallet connection. This mechanic drove massive registrations organically.
Our community team posted 3-5 times daily in the LayerAI Telegram channel across 8 weeks. Content mix: educational threads about Layer-2 tech, AI use cases, IDO progress updates, and community AMAs. This cadence grew the community from 0 to 55,000 members.
Dual launchpad listing maximized IDO reach and investor diversity. DAO Maker brought institutional and experienced IDO participants. WePad contributed additional tier-specific allocation pools. Coordination between both platforms required careful timing and consistent messaging.
At IDO completion the campaign delivered $1B TVL, 55,000 community members, and $40M daily trading volume after exchange listing.
Total Value Locked at IDO — at time of IDO completion
New Community Members — Telegram growth in 8 weeks
Daily Trading Volume — after exchange listing