Fintech · Influencer Marketing
One of our most complex multi-GEO engagements — managing KOL influencer budgets simultaneously across 6 countries for a confidential fintech/iGaming client. Zero budget rollovers. Record CPT performance in multiple markets.
The client needed simultaneous KOL campaigns running across six distinct markets with entirely different platform preferences, audience behaviors, local regulations, and CPT benchmarks. The brief: deploy $3.1M+ in KOL budgets efficiently, hit target CPT in each GEO, and close every market period with zero unspent budget. No rollovers allowed.
The most significant strategic breakthrough came in Brazil. Initial campaigns ran on YouTube — the default assumption for "quality" crypto/fintech content. CPT was $740. Unacceptable for the client's economics.
We hypothesized that Brazilian fintech audiences were more reachable on Instagram (Reels and Stories) than YouTube for this specific product type.
CPT on YouTube
CPT on Instagram
CPT Reduction
CPT pivot: $740 → $237 (Instagram)
Instagram-first
Multi-platform campaign
YouTube + Telegram
Record CPT $125
Instagram + YouTube
Record avg CPT $100
YouTube + Telegram
Emerging market entry
Instagram + YouTube
Large-scale campaign
YouTube + Telegram
Never assume YouTube dominates globally. Instagram significantly outperforms for fintech/iGaming in LATAM. Always test platform assumptions early.
Always have backup KOLs approved and ready. This is how we achieved zero rollovers across 6 simultaneous markets.
Philippines at $100 CPT vs. early Brazil at $740 CPT. Geographic CPT benchmarking is essential for budget planning.
We made platform and KOL allocation decisions weekly. Month-long "set and forget" campaigns would have significantly underperformed.