CEX · Exchange Marketing
PrimeXBT is a multi-asset trading platform for Crypto, Commodities, and Forex. We ran a KOL campaign combined with a live web panel conference — and discovered that the afterparty content wave delivered 40% of all registrations.
PrimeXBT is an award-winning multi-asset crypto trading platform offering exposure to Cryptocurrency, Commodities, Forex, and Stock indices. The platform targets sophisticated traders looking for leverage and diverse market access beyond simple spot crypto trading.
The campaign combined strict KOL selection, a live web panel, and a post-event afterparty content wave.
We pitched 50+ crypto trading and finance KOLs to PrimeXBT. Through audience analysis, engagement rate review, and brand fit assessment, we selected 15 high-performing KOLs across YouTube and Telegram. The strict selection process ensured every KOL had a demonstrably relevant audience for a trading platform.
A live web panel event featuring KOLs and PrimeXBT representatives discussing crypto market trends, platform features, and exclusive promotions for attendees. The live format created urgency and direct engagement — attendees who joined live converted at a significantly higher rate than those who watched recordings.
The most significant discovery of this campaign: after the main event, we coordinated an "afterparty" content wave where KOLs shared highlights, behind-the-scenes moments, and exclusive post-event offers. This afterparty wave, originally planned as supplementary content, delivered 40% of all campaign registrations — dramatically outperforming expectations.
Pre-event buildup, live event coverage, and post-event afterparty content combined for 100+ total KOL posts. This content cadence maintained platform visibility throughout the campaign lifecycle rather than spiking on a single day.
The 40% afterparty registration figure was unexpected and changed how we structure CEX campaigns. The pattern we observed: live event creates urgency and awareness → afterparty content reaches people who missed the event and those who needed multiple touchpoints to convert.
We now build afterparty content waves into every event-based campaign as a standard component. The post-event audience is warm but not yet converted — the right content at the right time captures them.